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I'm So Effing Hungry

Why We Crave What We Crave – and What to Do About It

ebook
2 of 3 copies available
2 of 3 copies available

Amy Shah, MD, leading medical doctor and Instagram personality @fastingmd, shares her proven 5-step program for battling excessive hunger and food cravings by harnessing the power of psychobiotics and intermittent fasting.


"My mission is to revolutionize the way we think about hunger and nutrition, and to help people manage hunger and cravings and break free from the tyranny of diets and battles with food. I've seen my program work for people all over the world. And it will work for you, too." —from the introduction by Dr. Amy Shah

Dr. Amy Shah kept hearing the same complaints from her patients: "I feel hungry all the time, even when I just ate." "My cravings are out of control." They were white-knuckling it through yet another diet plan, only to feel depleted, frustrated, and really effing hungry.

So she created I'm So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. As Dr. Shah explains, cravings aren't your fault—and eating a healthier diet isn't just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings.

Drawing on the emerging science of psychobiotics—healthy gut bacteria that help improve mood and regulate hunger, weight, and cravings—Dr. Shah has created a 5-step plan to help you make peace with food and your body:

STEP 1. REPLENISH: your body by eating more nourishing, mood-balancing foods.

STEP 2. REWIRE: your brain to undo the addiction pathways and cravings for processed foods.

STEP 3. RESET: your circadian rhythm to activate hunger hormones that reduce your appetite.

STEP 4. REFRESH: with a good night's sleep, using proven good sleep habits used by the U.S. military.

STEP 5. RETRAIN: your body with exercise that regulates key neurotransmitters that influence our hunger response.

Complete with more than thirty delicious recipes and peppered with easy Hunger Hacks and Cravings Crushers—like eating walnuts to reduce hunger and getting direct sunlight first thing in the morning—I'm So Effing Hungry is a complete guide to help you reframe decades-old dieting patterns and stop fighting the scale.

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    • Publisher's Weekly

      February 6, 2023
      Shah, a doctor of internal medicine, follows up I’m So Effing Tired with an encouraging take on how readers can conquer their cravings. Her five-step plan for developing healthier eating habits involves adding filling foods to one’s diet, breaking cravings, resetting one’s circadian rhythm, and getting more sleep and exercise. Shah extols some standard nutritional advice (“Plan your diet around natural, fiber- and nutrient-rich foods”) but her focus on retraining rather than resisting cravings is novel. The body, she explains, can build up a tolerance to sugary processed foods, and to restore a healthy baseline, readers should confine their junk food consumption to three randomly selected days each week because the uncertainty teaches the body not to rely on unhealthy foods for dopamine release. She also recommends following a nutrient-dense diet because the fullness one gets from eating such foods as cruciferous vegetables and legumes has been found to reduce cravings for processed foods. The emphasis on reshaping one’s appetite is a welcome departure from traditional dieting advice focused on eliminating certain foods, and the lists of options featuring “target nutrients” make the recommendations easy to implement. This is the rare guide on how dieters can lean into their hunger instead of fighting it.

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  • English

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